Internet Marketing Blog

Blog posts don’t just have to be small personal opinions on things. They can be long and detailed and full of insight if you so desire. They can also significantly help your online presence.

And long blog posts can give you another advantage as well. Let’s say you’ve written a really good article on a subject you frequently write about. You’ve sent it to a few article directories and you are pointing the resource box towards your main website.

Why not make even more out of that one article by using it as a blog post?

And better still, you could give anyone and everyone who reads it permission to put it on their website or blog. They might link to it anyway, but why not let them copy and paste it over with a backlink to your site?

Fresh Content For Other Sites

People are forever looking for fresh new content to put on their own sites, and if you actually say to someone, ‘Hey look, I’ve got a great piece here you can use wherever you like – just make sure the contact details at the bottom stay the same…’, that’s really persuasive. It’s steering them carefully towards doing exactly what you want them to – which is to stick your nice long blog post on another site somewhere to give you even more exposure.

The internet is all about sharing, but even while some people might like to read and use your content elsewhere, they won’t ever get around to asking you if they can do so. If you give them permission up front you never know where your articles could end up.

If you’re pretty new to internet marketing you’ll still be looking for ways to promote yourself and start to make a name for yourself. Giving people permission to republish your blog posts is a great way to do just that. So why not start writing, posting and offering right now?

Should you do social bookmarking on your blog? Today’s post covers the how and the why? Having a blog of your own is fabulous and can build your SEO on your site as well as sell your wares as a marketer but only if people find it and read it.

Why Use Social Bookmarking?

Today, the web is all about Web 2.0 and the social side of the Internet and that’s one of the reasons blogs can be so effective and profitable. Not only does the way the web works with social bookmarking give you the ability to get more exposure for your blog but it helps you find more relevant websites to link to and to gain knowledge from as well. Web 2.0 tools can be integrated into your site and you can also use them yourself after you’ve created a new blog entry. Here are a few tools you can use and a few tips:

Technorati

Technorati is a blog directory. Once you list your blog, people can find you. The more popular you are, the more potential new visitors you get. Technorati is a robust tool worthy of a full post about it which we’ll explore another day but for today, let’s just say that by using technorati tags in your blog, you can increase your blog visitors based on people who want the information you’re sharing. This is also a great tool for keeping up with blogs you are interested in reading.

Blog Catalog or MyBlogLog

Joining Blog Catalog or MyBlogLog gives you access to another directory of blogs and people can find you in those directories. There are also some great widgets you can display to dress up your blog and by visiting other blogs in your niche, you can display your face on other blogs and entice new visitors.

Digg

Digg is a great tool for getting traffic to specific articles. By logging into the tool and submitting specific articles, you can bring traffic to your site. When you put a digg button on your post, you also get the bonus of letting your blog subscribers or visitors show their appreciation by giving you some social love.

There are dozens and dozens of social tools out there to help you maximize your blog and website’s potential which can help you make more money online.

Internet marketing requires a lot of online presence. There are so many ways you can increase your earning potential. Most marketers decide to start a website. They create a website, write a great sales letter and squeeze page and start promoting the heck out of it. What you need to know is if that site sits and remains static, you will eventually lose out on the potential of people getting to your site who want to buy what you are selling. Even if you attain the coveted top spot on Google, you won’t hold it for long if you don’t continually update.

How Blogging Can Help Internet Marketing Efforts

A blog, added to your website can do a lot for your search engine optimization. Not only can you continually add more information to help you get more visitors but you can also be sure that the search engine spiders will start visiting your site more often.

Every time you make a change to a web page, the spiders want to come and visit and see what’s new. The blog is a great way to get Google, Yahoo, MSN and the other search engines visit more regularly.

Visit Other Blogs in Your Niche

By writing blog posts relevant to your niche and commenting on other posts in that category, with a link back to your site, you’ll increase your search engine presence as well as get people putting you on their blogroll which can help you get more relevant visitors, too.

If you’re trying to make money blogging, pinging your posts is a great practice. Free services like Ping-o-matic, Technorati and Pingoat are free services you can sign up to that let you let the world know you’ve updated your blog. Pinging literally ‘pings’ online services to say, “Hey, new content over here!”

Don’t Forget Tagging

If you tag your blog posts with relevant categories or keywords, people looking for information in cyberspace can find you based on those particular keywords. There are a lot of different social bookmarking and social networking tools you can use to help promote your blog.

Blog Marketing Checklist

Here are a few tips to help you optimize your blogging efforts:

1. Do I have a catchy title? Will people want to visit my blog based on what they see in search engines or social marketing websites?
2. Have I chosen categories and tags that reflect my subject matter so the search engines know what my blog is about?
3. Have I let the world know I’ve updated with pinging and social bookmarking?

Blogs are a great way to sell something and promote yourself as a professional. There are loads of blog gurus like John Chow and Problogger that can help you learn more about maximising the potential of the blog.

The Long Tail in SEO can help you reach your SEO efforts much more easily. What is this SEO term and how can you use it to your advantage? Those using more than one SEO approach are best equipped to survive changes to the secret Google SEO algorithms. Consider doing LSI silos as well as Long Tail, article marketing and social marketing as well.

Long Tail Illustration:

If you’re going to try to hit Google spot # 1 on the word computer, you’re in for a very challenging journey as there are going to be millions of hits on the word ‘computer.’ However, if you decide to target used computers, Houston you just might get the results you’re hoping for. If you do a check on the number of hits for each term and you’ll quickly see there are still a lot of hits on both terms but the Long Tail term is going to be much easier to get to the top of the totem pole with.

What Are Your Potential Customers Searching For?

Take your target customer and think about what they’ll be searching for. Not only do you have a better chance of them finding you when you optimize for their targeted keywords but you’ll have a bit less competition fighting for those words.

Fewer Competitors = More Sales

When you go looking for something, the keywords you use are probably quite specific because you understand that you need to do more than a single word search. Most people who want to buy something online and want more than just very generic information will search with more than a word or two in their phrase.

Use keywords tools online when doing your SEO prep work like the Google tilde operator and some common sense when deciding to go after Long Tail keywords.