Getting Google Clicks - Are You Leaving Anything To The Imagination?
Wednesday, July 23rd, 2008Making money with Google can take time and effort and there’s a twist you might not have already thought of. In terms of monetizing a website or blog with Google Adsense, you might already know that your content will determine the types of ads that come up. But, did you know that your content will also have a large part in whether or not your visitors actually click those ads?
The Curiosity Factor in Online Advertising
If you write a blog post about how to build a house and you tell everything to the reader, there’s no reason to click, is there?
However, if you pique the right amount of curiosity in your copy and manage to pepper in some great keywords, you should get advertisements that directly relate to your customer’s interest so that they’ll click the ads to learn more.
Providing Value Without Revealing All Your Cards
In terms of copywriting tips for Google Adsense ad revenue, you want to give enough value to your visitor that they want to read more but don’t feel cheated like you’re simply telling them nothing. It’s tricky to strike the perfect balance between value and piqued interest but getting there can result in people clicking your advertisements and helping you make payout every month with Google.
