Do you want a magic success formula for your search engine optimisation efforts? Sadly, SEO changes frequently enough that no formula will work wonders forever. Algorithms change regularly and Google’s SEO rules are different from Yahoo or MSN or AOL, etc. What is key is that quality content is essential and if you work with that in mind, you’ll outlast any SEO rule changes.
If you get all the search engines to index your site as number one but there’s nothing high quality when your visitors arrive, they’ll just skim your site and move on to something else without subscribing, buying or getting to the bottom of the page. Forget your keyword density and keyword proximity and your silos of researched keywords and phrases because it really doesn’t matter if you don’t have copy that will sell.
Success and wealth will always come from quality and in internet marketing, you should also strive for quantity as well.
Here are three tips that can help you make smart search engine optimisation moves both on page and off so that your site will not only fare well in the search engines but will also convert visitors into buyers:
1) Keywords. Use logical words and phrases in your site. Use them in the titles, subheadings, toward the beginning and end of the page. Do make sure you fill in your meta descriptions as well. There are great SEO toolkits available to help you maximise SEO on your site.
2) Eye popping titles. Titles and lots of white space work best for online users. Break your text into small paragraphs instead of one long and continuous block of text. Look at the way this page that you are reading right now is structured. You’ll see plenty of white space and headings to help your eyes quickly ascertain that there’s relevant info here. It’ll help catch eyes of visitors and help you with search engine relevancy as well.
3) Backlinks. Get backlinks to your site. Visit blogs and forums and plug your site (without spamming of course) and do it on a regular basis so that you are continuously building relevancy on your site which can help you keep and improve your page rankings in the search engines.
In short, SEO trends can help you but while trends will come and go quality lasts forever and quality copy can convert more customers than SEO ever will.
photo credit: www.sxc.hu
Increasing the number of backlinks to your site is a great way to increase your SEO and get better indexing in the search engines. Beyond getting other people to link to you and going on a blog commenting spree, here are some other tips to help you get more links to your websites and blogs so that you can make more money online.
Start a MySpace account and other free blog accounts and write regularly in those blogs to promote your self. Anchor your desired keywords to your sites and blogs in this blog. Google seems to love MySpace for indexing so creating links that point to your new website or blog from this social networking tool can be helpful. People also browse through their friends’ lists regularly so adding ‘friends’ on these sites can help you as well.
Submit to sites like Ezinearticles and create alternate pen names or even just resource boxes that can help you to get more links pointing to your online homes. Search engines take notice and so do people who might read your articles and visit your sites.
Post your site URL on forums in your auto signature and in your profiles on online sites as well such as Plurk, Twitter and others. People will visit and search engines will as well. If you post often on a community forum, every post could equate to a link to your website. Some prolific posters on high ranking online forums will even offer signature links for sale because it can equate to great SEO results.
In terms of SEO and online marketing, every little effort can help a little bit in getting you more traffic and making you more money!
