Internet Marketing Blog

When you’re guest blogging or doing article marketing, you’ve got around two or three lines where you can do several things. This is often known as a resource box and is essentially, your byline. In a few short sentences, you can create enough interest to get people visiting your website and you can link some keywords that also bring search engines around as well.

How Do You Write a Great Byline?

The byline should tell interested readers a bit about you and where they can find more information about you. If anchored keywords related to your niche are present, they’ll tell people about what you do and give them a place to link to in order to find out more about you. This can bring you further publicity.

Here are two examples:

Dana Prince is a writer and blogger who thrives on information about internet marketing. Read more of Dana’s blog posts at www.seanseo.com.

I tagged myself as a blogger and showed where people could read more of my blogs about internet marketing.

And:

Sean Rasmussen is an internet marketer and success communicator who has been helping people learn to be successful entrepreneurs for several years. 

I’ve linked to two places where Sean can be found that anchor words related to his topics. This can help people interested in either subject click through to learn more and helps the search engines index Sean for these targeted key phrases.

You can use the byline to generate interest, help you become perceived as a subject matter expert and get you human visitors and search engine spider visitors as well. Those spiders will help your website’s SEO significantly. Use the space at the bottom of your page on article directories and guest posts to your full advantage!