Internet Marketing Blog

Do you utilise E-Zine Articles to sell a product or increase your SEO and make more money? You can also use it to fill your site with content as well. Many people either reprint these articles on their sites or use them to inspire content of their own.

Here is some practical advice about using this service. A lot of people already know what constitutes scraping and plagiarism but for many who are new to using this service, these practical tips can be helpful.

Don’t Scrape!

The articles are free to use as long as you adhere to the terms and conditions indicated by the website. This includes leaving everything in the resource box in tact. Do make sure you are crediting the original author by linking as well otherwise it is considered site scraping and plagiarism and could cost you with your site hosting and your affiliate status with companies like Google.

Don’t Copy!

If you use an article to come up with ideas for your own content articles, be sure you’re not just rewriting a single article as this is plagiarism. Rewriting PLR articles is ok because you have bought the rights to alter that content. If you are simply taking ideas from article directories and promoting them as yours this is wrong. This doesn’t mean you can’t use the site to inspire ideas and take several articles and use them for research to come up with your own original article. Just be careful and consider using a tool like Copyscape to be sure you’re not inadvertently plagiarising.

Writing Articles of Your Own

Feel free to post your articles on this service. You can use it for your own marketing efforts and it helps build search engine rankings when you benefit from the resource box to target your desired key words and phrases.

Making money with Google can take time and effort and there’s a twist you might not have already thought of. In terms of monetizing a website or blog with Google Adsense, you might already know that your content will determine the types of ads that come up.  But, did you know that your content will also have a large part in whether or not your visitors actually click those ads?

The Curiosity Factor in Online Advertising

If you write a blog post about how to build a house and you tell everything to the reader, there’s no reason to click, is there?

However, if you pique the right amount of curiosity in your copy and manage to pepper in some great keywords, you should get advertisements that directly relate to your customer’s interest so that they’ll click the ads to learn more.

Providing Value Without Revealing All Your Cards

In terms of copywriting tips for Google Adsense ad revenue, you want to give enough value to your visitor that they want to read more but don’t feel cheated like you’re simply telling them nothing. It’s tricky to strike the perfect balance between value and piqued interest but getting there can result in people clicking your advertisements and helping you make payout every month with Google.

The Long Tail in SEO can help you reach your SEO efforts much more easily. What is this SEO term and how can you use it to your advantage? Those using more than one SEO approach are best equipped to survive changes to the secret Google SEO algorithms. Consider doing LSI silos as well as Long Tail, article marketing and social marketing as well.

Long Tail Illustration:

If you’re going to try to hit Google spot # 1 on the word computer, you’re in for a very challenging journey as there are going to be millions of hits on the word ‘computer.’ However, if you decide to target used computers, Houston you just might get the results you’re hoping for. If you do a check on the number of hits for each term and you’ll quickly see there are still a lot of hits on both terms but the Long Tail term is going to be much easier to get to the top of the totem pole with.

What Are Your Potential Customers Searching For?

Take your target customer and think about what they’ll be searching for. Not only do you have a better chance of them finding you when you optimize for their targeted keywords but you’ll have a bit less competition fighting for those words.

Fewer Competitors = More Sales

When you go looking for something, the keywords you use are probably quite specific because you understand that you need to do more than a single word search. Most people who want to buy something online and want more than just very generic information will search with more than a word or two in their phrase.

Use keywords tools online when doing your SEO prep work like the Google tilde operator and some common sense when deciding to go after Long Tail keywords.