Archive for the ‘Copywriting Tips’ Category
Monday, February 22nd, 2010
One of the purposes of writing and marketing a newsletter is to turn get subscribers and then turn them into buyers. The dream of nearly every budding internet marketer is to write a newsletter that gets read and forwarded instead of ending up in the trash folder. After all, if the email simply gets deleted, [...]
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Tuesday, February 9th, 2010
Editing is an important part of the online content writing process. Not only do you want everything polished and error-free but you want to also reach your goal of appealing to your desired target audience.
When you don’t have anyone proofreading your work, this leaves room for errors that you might not catch. Here are some [...]
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Monday, February 8th, 2010
Does your sales copy induce website visitors to buy, or does it merely state the advantages and benefits of your company’s products or services? In the first case, the sales letter becomes an effective marketing tool; in the second case it is doing only half its job.
Learn how to improve your conversion rates by following [...]
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Wednesday, January 27th, 2010
Are visitors clicking on your web pages only to quickly leave the site? One possible explanation could be that the content on your pages is just, well, boring.
Driving traffic is only part of the equation when it comes to successful internet marketing. The other part involves getting visitors to stay for a while, take a [...]
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Tuesday, January 5th, 2010
Do you recognise the importance of writing headlines for internet marketing? A headline can make or break your website and also perform a variety of SEO functions. Let’s take a closer look at the value of an effective headline and tips on how to write one.
The Importance Of Headlines
Headlines are important to both search engine [...]
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Wednesday, December 23rd, 2009
Does your website copy ooze just the right amount of confidence? Writing copy that sells requires a blend of different things: piquing curiosity, establishing authority, appealing to someone’s sense of urgency, and convincing the person reading it that you have what they want or what they need.
You need to build trust with them so [...]
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Friday, December 18th, 2009
In internet marketing, writing a series helps you do several things. First, it helps you maximise mileage on a topic. When you need to write content regularly in order to capture new attention as well as feed the attention span of your existing audience, a subject with some elasticity is going to be very welcome [...]
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Friday, December 11th, 2009
A good novelist is taught that when writing a story, it is always better to show rather than to tell. This is the most effective way to engage your readers. It makes for a more action-packed thriller or a more emotionally charged suspense story.
The same principle holds true when it comes to writing your Online [...]
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Wednesday, November 11th, 2009
Article Formatting is an extremely important part of writing online content that can make a difference to search engines and to people.
Here are some tips to help you impact both in a positive way. What will that do for you? It can help you be more profitable.
Article Formatting – Fonts
A script or colourful font [...]
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Monday, October 26th, 2009
Have you ever read a book that didn’t the end the way you wanted it to? Maybe it left you hanging without tying up all the loose ends of the plot. Perhaps it just seemed to end abruptly, in the middle of the action.
The text that you write for any type of article, whether it [...]
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