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Archive for the ‘Google Adsense’ Category

Free Tool of the Day: HubPages

Friday, October 31st, 2008
If you’re interested in promoting a product or service online, you need all the free IM  tools you can get!  Today’s featured tool is HubPages.  Here’s what I like about this self-promotional and monetizing tool: It’s like a free article site except that you don’t have to give anyone the right to re-publish it elsewhere.  While [...]

Is Google Adsense A Double Edged Sword In Internet Marketing?

Sunday, October 19th, 2008
A lot of people are drooling for the fat Google cheques. Google Adsense can be a bit of a catch-22 in internet marketing.  When you display Adsense ads on your website or blog, you’re offering your competition a chance to grab your customers. When you use the ads to promote your own site, they’ll often [...]

Avoiding Click Fraud

Saturday, August 16th, 2008

Internet marketers who use Google Adsense on their websites share a common fear of being ejected from the program due to click fraud. The common tale is for people to find out just before they expect to receive a check. This probably happens because Google protects their interests and the integrity of the program by looking closest at new program participants and how their account managed to achieve the magical $100 payout level. Many have heard stories of internet entrepreneurs that were waiting for a big fat check from Google only to be told that they were in violation of the Google TOS and then found themselves booted from the program with earnings forfeited.

Tips To Safeguard Your Google Adsense Account

avoid click fraudTo protect yourself and your online earnings, it’s important that you fully understand the terms of service. Do ensure you actually read the terms instead of simply scrolling and clicking to the “I agree” button. This way you’ll understand which subjects and actions are taboo.

Don’t ask for clicks. This may sound too obvious but really, even if you think you can get away with randomly asking a friend to click it will very likely catch up with you.

Don’t tell your family and friends that you are blogging for money or have a website for money because they might try to ‘help’ you. I once read on a forum that a particularly well-liked schoolteacher had told his students he was blogging and without his knowledge, the entire class tried to help him by clicking his ads. Needless to say Google saw the pattern by IP address and he lost his publisher status.  Best to keep it to yourself so that if someone does visit your site and decides to click an ad, they’re doing it out of natural curiosity.

If the unthinkable has happened and something has happened that you think will jeopardize your status, write to Google and explain. Hopefully your efforts will pay off.

Text Link Ads - Great Monetization Strategy Or Overkill

Wednesday, August 13th, 2008

blog advertisingWhen you’re trying to make money online with a blog, contextual or text links might be something you’re considering. In the early days of trying to find your way to making money with a blog, any advertising opportunity can seem like a good one.  Text link ads are popular but not everyone uses them because they can be considered overkill.

What are Text Link Ads?

Text link ads are very much like Google Adsense in that they are contextual and look at your content to come up with relevant ads. Only, instead of being displayed in a side bar or blending in with your design in unobtrusive ad blocks, text link advertisements exist within your text.

When specific words and phrases are used in your text, the text will become a link and be underlined. As the reader hovers over that link, a pop-up window will generally come up with an ad that will take the reader away from your page.

Some people find these types of ads too cluttered and if a lot of your web page looks like links, your readers may not click any links you already intend to put in your text. The advertising can become overwhelming.

If you really want to give these links a try, there are a few things you might consider including:

Use contextual ads in archives instead of on your home page.

This way, your post of the day looks like usual and posts past a particular age can show text links and you can have the landing page of your blog that makes the first impression do something other than scream “blatant advertising”.

Using these ads but having this be your sole advertising program.

This could be a great approach. Instead of having ads and banners all over the place, one program in place could be the best approach when using text link advertising. You may decide to experiment and do trial periods with several types of ad programs or with ad placement until you find what fits your blog and helps with blog monetization.

Getting Approved for Google Adsense

Tuesday, July 29th, 2008

If you want to monetize your blog, Google Adsense is a great option. Once you have Google approval for one blog, you can add it to other sites without having to ask for approval each time.  You do need to be sure you’re following Google’s TOS (terms of service).

Getting Approval From Google

make money online

The fastest way to get approval from Google is to show them what your plans are.  Start a blog and post regularly in it before you apply for approval. Wait a few weeks before you apply so Google can see regular posting and content on your site. If you send in an application and don’t show Google that your website is valuable, you might not get approved. They do want to maintain integrity in their program and if you look like a spammer or splogger, you won’t get very far.

How much money can you make on Google?

Google doesn’t reveal their formula for money making potential but there are website owners and bloggers  that have significant Google earnings.  Don’t put all your eggs in one basket by trying to make all your money from one online source but adding Google to your multiple streams of income is a great idea.

Is Your Blog Friendly?

Saturday, July 26th, 2008

bloggingIf you’re using a niche blog to make income through various revenue streams like affiliate marketing and Google Adsense,  make sure your blog is friendly to humans and to search engine spiderbots.  Here are a few tips for making it both search engine friendly and reader-friendly.

SEO Tips For Your Blog

On your blog you’ll want to do on-page and off-page search engine optimising. This means that on the blog you do things that make search engines want to crawl you such as having blog tags, categories, using links inside your blog to other blogs posts as well as links to outside sites through your blogroll and your blog entries.

In terms of off-page SEO, you might consider visiting other blogs in your niche and linking back to your blog through blog comments.  Also use sites to catalog your blog such as Blog Catalog and MyBlogLog which can draw visitors in from other pages. Being friendly to search engines with SEO will get you more rankings and more visitors.

Visitor Tips

Once the visitors arrive, give them a warm welcome! Talk to your visitors in a friendly tone in your posts and stop by and visit their blogs to return the favour when they’ve been kind enough to comment or to link to you on their blog.  When someone leaves a comment that asks a question or compliments your site answer them and consider leaving a comment on their site as well.

Don’t overdo it on the advertisements. You may be in the blogging business for the ad revenue but if your blog doesn’t provide any value, you won’t have many visitors and you definitely won’t get any subscribers. Carefully managing your blog to appeal to the people and the search engines will help increase your chances of online success.

Getting Google Clicks - Are You Leaving Anything To The Imagination?

Wednesday, July 23rd, 2008

Making money with Google can take time and effort and there’s a twist you might not have already thought of. In terms of monetizing a website or blog with Google Adsense, you might already know that your content will determine the types of ads that come up.  But, did you know that your content will also have a large part in whether or not your visitors actually click those ads?

The Curiosity Factor in Online Advertising

Google Adsense moneyIf you write a blog post about how to build a house and you tell everything to the reader, there’s no reason to click, is there?

However, if you pique the right amount of curiosity in your copy and manage to pepper in some great keywords, you should get advertisements that directly relate to your customer’s interest so that they’ll click the ads to learn more.

Providing Value Without Revealing All Your Cards

In terms of copywriting tips for Google Adsense ad revenue, you want to give enough value to your visitor that they want to read more but don’t feel cheated like you’re simply telling them nothing. It’s tricky to strike the perfect balance between value and piqued interest but getting there can result in people clicking your advertisements and helping you make payout every month with Google.