Spam on your blog means a few things. On a positive note, people are finding you and that’s a good thing. It doesn’t sound like such a good thing when it becomes a pain to manage but one thing is for sure, your blog is valuable enough to make spammers want to utilise your site. They’ll post trackback spam and bogus comments filled with hyperlinks to their adult websites. You can’t let it go on but there are things you can do.
If you are using Wordpress for your blog, consider using the Askimet plug-in. This will catch a big portion of your spam and save you considerably on moderating time. You can also set your your comments as moderated only which will stop the spam before it’s published. You can quickly view the comments and manually approve the ones you want to let through. You can set up some blogs so that commenters are approved automatically after they have one approved comment but be careful about this because some crafty spammers can take advantage of this loophole and post one useful comment only to come back later and try to post spam on your site. You might need to de-approve some commenters.
All in all, you want to be choosy about who is allowed to link to your site because association with certain kinds of sites can bring your own search engine ranking down. The good news is that search engines seem to be finding your site and people think it’s valuable enough to try and capitalise on your success!
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When you’re guest blogging or doing article marketing, you’ve got around two or three lines where you can do several things. This is often known as a resource box and is essentially, your byline. In a few short sentences, you can create enough interest to get people visiting your website and you can link some keywords that also bring search engines around as well.
The byline should tell interested readers a bit about you and where they can find more information about you. If anchored keywords related to your niche are present, they’ll tell people about what you do and give them a place to link to in order to find out more about you. This can bring you further publicity.
Here are two examples:
Dana Prince is a writer and blogger who thrives on information about internet marketing. Read more of Dana’s blog posts at www.seanseo.com.
I tagged myself as a blogger and showed where people could read more of my blogs about internet marketing.
And:
Sean Rasmussen is an internet marketer and success communicator who has been helping people learn to be successful entrepreneurs for several years.
I’ve linked to two places where Sean can be found that anchor words related to his topics. This can help people interested in either subject click through to learn more and helps the search engines index Sean for these targeted key phrases.
You can use the byline to generate interest, help you become perceived as a subject matter expert and get you human visitors and search engine spider visitors as well. Those spiders will help your website’s SEO significantly. Use the space at the bottom of your page on article directories and guest posts to your full advantage!
As an Internet Marketer
in the rapidly changing cyberspace landscape, you’ll want to continually evolve. Free information is everywhere! Ensure your continued progress by reading news in your niche and in online marketing as a whole. You need to be ready to be a sponge looking to sop up knowledge wherever you can so that you don’t become a dinosaur and miss the boat on new and great opportunities.
Blogs are free and often provide a wealth of information. Subscribe to blogs in your niche and get tips delivered to your email inbox. Look for gurus in the affiliate marketing world to follow. Many will offer a plethora of free information such as e-books.
Free e-books and reports are plentiful in the online marketing world. They’re often designed to get your e-mail address so that they can sell you something later of course, but that’s ok. You should read everything you can get your hands on pertaining to SEO, your own niche and to online marketing.
Google Alerts are a great free tool that enable you to tell Google to email you whenever anything gets indexed that has your desired keywords in it. This is a great way to keep on top of something specific and have alerts delivered to your e-mail as they happen or in specified time periods.
Knowledge is equal to power in term of being a guru in your industry. Keeping up on industry news and trends will be vital for your continued and increased online success.
Page rank can be something of an obsession with internet marketers of all shapes and sizes. It’s easy to understand why, because the search engine ranking of your site will strongly influence how well you do in the results whenever someone looks up a keyword or phrase which links to your website.
While it is important to keep an eye on it to see how well your site is performing, it shouldn’t turn into something you end up checking twice a day every day. Your search engine ranking changes over time (hopefully for the better) and it does so as a result of what you do to change and develop your site – not as a result of you watching it like you would watch a plant that is starting to grow.
It’s good to develop routines when you start any new internet business, as routines help you to develop good habits and ensure that nothing important gets missed as part of your day-to- day progress. You can check various parts of your business and see how they are doing, and where some extra effort is required you can then look into how best to do that.
As you develop your business and learn more about keywords and SEO and how to make sure that people (and the robots and spiders that Google, Yahoo and others use) find your site, you should find that your website naturally starts to perform better. You’ll also learn tips and tricks along this journey. It takes time for any website to start figuring in the search engine rankings at all, let alone to perform well. No website gets to the coveted number one spot overnight, so be sure you don’t ask for too much when it comes to monitoring the progress of your site. It’s important to realise as well that once you’ve achieved the results you’re hoping for, you’ll have to work to keep yourself from being dethroned.
They say the best things in life are worth working for, and achieving a higher search engine ranking is a learning process that will bear plenty of fruit.
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