It’s not always true that you can never have too much of a good thing. In terms of keyword density, more isn’t always better. Keyword density refers to how many times a keyword appears in a page. If you’ve got 2% keyword density, the word would appear 2 times per 100 words.
The search engines want to see relevant keywords peppered through your online content but black hat tactics like keyword masking as well as keywords stuffing won’t do you any favours with search engines or with human visitors.
You want to find the perfect blend of human readability and search engine friendliness in your website and here are a few ways you can do that without going overkill on the keyword stuffing which many experts say shouldn’t exceed 5%. Some actually suggest more like 2% keyword density and others believe that the content will simply speak for itself and that you should take into account synonyms and breaking up key phrases in order to do the trick.
Read your written piece and look for your keywords. Are they in the beginning of the article so that a search engine can quickly see what the article is about?
The key to a great blend of keyword density and human readability is to look at your article first and foremost from a human perspective and secondly look at it from the perspective of the search engines.
Your human readers do need to come first in internet marketing of any type. Over stuffing will turn people off so that even if the search engines make you number one in the results for all your desired targeted words and phrases, you still won’t have much luck because you won’t convert visitors into customers.
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