Internet Marketing Blog

It has been mentioned before, but it bears repeating: the focus of any Online Marketing initiative is to increase traffic and convert that traffic to paying customers. Visitors can come to your website from a variety of sources. They can be driven by search engine rankings, and this is by far the most common way visitors [...]

The pop-up window can be annoying, especially if you visit a website and get hit with a half a dozen of them. But there’s a reason why so many internet marketers use pop-up windows on their website. They definitely have a place for many sites because they can work. The thing is to learn how to [...]

Are you using FaceBook to get back in touch with old high school friends and chat up family and friends? You could also be using it for your Internet Marketing efforts. If you’re not yet using it, here are some ideas to get you started: Update your status line on FaceBook with your other web 2.0 microblogging [...]

With how much money there is to be earned online, you’d think people would be keeping all sorts of secrets. Of course there are secrets to success and tricks of the trade but in reality, Internet Marketing is one of the most generous areas you’ll find in terms of getting free information. You can delve into [...]

One of the best ways to realise a greater profit with your online marketing efforts is to make it a Joint Venture. With more than one person working on marketing and driving traffic to sell your service or product, you should expect to see a quicker increase in the amount of money you can potentially [...]

Are you aware of the difference between visitor traffic to your website, and Conversion Rates? Consider this: no matter the number of web surfers who stop by your site, if they are not buying your product or service, are they truly doing you any favours? Particularly in today’s world, the difference between an online retailer who [...]

Social networking can make a huge difference in your success online but there is a bit of a fine line between marketing or networking and spamming.  Let’s look at some examples:

E-mail Marketing

Marketers build e-mail lists and market selectively. Spamming would include many tactics such as anonymous email blasts, ignoring those who try to opt out or selling lists. If you want to build an e-mail list, consider giving away something for free, having a valuable newsletter or doing something else to build a list of people who are likely going to be interested in what you’re selling.

Article Marketing

Valuable articles will give the reader some information and may direct them some place they can go to in order to find out more information. They don’t generally contain affiliate links and they do provide value. If you try to spam through article marketing you probably won’t get very far because most e-zine sites have requirements and terms of service that prohibit spam.

Blogging or Splogging

While it’s perfectly fine to do advertising on your blog, you want valuable information there as well otherwise it’s considered a splog (spam blog) and you won’t have too many repeat visitors. Visitors who do arrive probably won’t buy anything or return again. Give people value and you’ll have more chances of making sales and having them do some of your marketing for you through social bookmarking.

Social Media: Don’t Be One Sided

If you’re constantly asking people on social networking tools and forums to Digg or Stumble your entry but never do it in return and never participate in discussions in a reciprocal way, eventually everyone will just ignore you. Reciprocate a little in your online marketing efforts and you’ll find a bit difference in how people receive you.

(photo credit: www.sxc.hu)