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Archive for the ‘pay per click campaign’ Category

Online Advertising Options

Tuesday, June 16th, 2009
As a business owner, you know that Online Advertising is considered a necessity to drive traffic and increase sales. Outside of a pay per click campaign, what other options are there? Think outside the box to find other ways to increase exposure to your company and its products or services. Paid Online Advertising Banners and pop-up ads on [...]

Saving Money On Online Advertising

Sunday, June 14th, 2009
We currently live in a frugal society. With talk about financial meltdowns and potential looming depressions, people are trying to find out how to save a dollar wherever they can. While many internet marketers have decided that they’re not going to participate in a recession and that they’re going to keep thinking positive and working toward [...]

Using Split Testing To Improve Conversion Rates

Friday, May 29th, 2009
Is your pay per click or other advertising campaign as effective as it could be? Chances are, that it could always use some improvement. No one is at 100% conversion rate online so there is always room for opportunity to improve, but only if you can identify that opportunity and act upon it. That is where [...]

Make Sure Your PPC Campaign Is Profitable

Friday, May 15th, 2009
If you are running a PPC Campaign that is not resulting in conversions to sales, then it is time to face reality: it is not working. There is really only one reason to spend your marketing and advertising budget with Google or another search engine company, and that is to increase your sales. When that isn’t [...]

How to Get Your Site Stats

Tuesday, September 30th, 2008
Yesterday we talked about the value in your website stats and how they can be keyword goldmines to help you with your SEO. If you’re not already using your stats, here are some ways to tap into that knowledge. Google Analytics MyBlogLog Wordpress Stats AWStats Google Analytics Google’s free tool is quick and easy to join and provides you with valuable [...]

Investing In Your Internet Marketing Career

Monday, September 1st, 2008
If you’re looking to make money on the net, there will come a time when you’ll need to think about investing in yourself.  This might mean several things and can be something large or something small and could be something requiring money or something that just requires more of your time and effort. Regardless of [...]