Internet Marketing Blog

What are you doing when it comes to promoting your blog? Are you recording every post you make in all the social bookmarking sites you can find? Are you pinging it every time you update it in some way? How about your website – do you link to it and mention it on more than one page?

Who Is Promoting Your Site?

A lot of internet marketers do everything they can to spread the word about their website, but when it comes to promoting their blog things can go slightly awry. Some of them seem to leave the promoting to other people, hoping that every visitor who finds them will tell everyone else and send waves of traffic flowing in their direction.

Real life is not so wonderful of course. You should be promoting your blog by shouting from every rooftop you can find. If you have business cards make sure your blog URL is printed on them. If you fancy the idea of one of those neat metal strips on the outside of your car, boasting your web address and an eye catching quote from your blog, why not splash the cash and get one made up?

Blog Self Promotion - Every Little Bit Helps

Sometimes all it takes to be promoting your blog in a way that will get you noticed is to do it differently from everyone else. Try printing up some slips of paper on your computer with a cryptic message or tantalising question that leaves people wanting to know more. Add your URL and stick those bits of paper wherever you can think of that’s relevant.

If you write about internet marketing, stick a piece of paper in every internet marketing book you can find at your local library. Get creative. Be different. It’s what will get you found when you are actively promoting your blog.

If you’re trying to make money blogging, pinging your posts is a great practice. Free services like Ping-o-matic, Technorati and Pingoat are free services you can sign up to that let you let the world know you’ve updated your blog. Pinging literally ‘pings’ online services to say, “Hey, new content over here!”

Don’t Forget Tagging

If you tag your blog posts with relevant categories or keywords, people looking for information in cyberspace can find you based on those particular keywords. There are a lot of different social bookmarking and social networking tools you can use to help promote your blog.

Blog Marketing Checklist

Here are a few tips to help you optimize your blogging efforts:

1. Do I have a catchy title? Will people want to visit my blog based on what they see in search engines or social marketing websites?
2. Have I chosen categories and tags that reflect my subject matter so the search engines know what my blog is about?
3. Have I let the world know I’ve updated with pinging and social bookmarking?

Blogs are a great way to sell something and promote yourself as a professional. There are loads of blog gurus like John Chow and Problogger that can help you learn more about maximising the potential of the blog.