Internet marketing requires a lot of online presence. There are so many ways you can increase your earning potential. Most marketers decide to start a website. They create a website, write a great sales letter and squeeze page and start promoting the heck out of it. What you need to know is if that site sits and remains static, you will eventually lose out on the potential of people getting to your site who want to buy what you are selling. Even if you attain the coveted top spot on Google, you won’t hold it for long if you don’t continually update.
A blog, added to your website can do a lot for your search engine optimization. Not only can you continually add more information to help you get more visitors but you can also be sure that the search engine spiders will start visiting your site more often.
Every time you make a change to a web page, the spiders want to come and visit and see what’s new. The blog is a great way to get Google, Yahoo, MSN and the other search engines visit more regularly.
By writing blog posts relevant to your niche and commenting on other posts in that category, with a link back to your site, you’ll increase your search engine presence as well as get people putting you on their blogroll which can help you get more relevant visitors, too.
Article marketing is a great way to do many things for your online business. It is like killing three birds with one stone because it can bring you people and it can help you with search engine traffic as well as help you encourage others to spread your message in a viral way.
Article directories like E-zine Articles will let you join for free and write an interesting article for submission to their site. This article has a resource box that will let you link the article back to your site. This helps humans and search engines.
You can generate website traffic. People will read your well-written article that’s written with a slant to encourage them to visit your site. They could buy what you’re selling after visiting you.
Search engines will see the sprinkling of relevant keywords in the article that point to your site and this will help you with your search engine optimization. The keywords you optimize for should be anchored text with html in your resource box and point to your site.
When you submit to these types of article websites you’re giving others free use of your article with the rule that they need to keep your article original and include your links. By writing an interesting article, you’ll get increased exposure because others will publish your article on their site.
There are many article submission sites available to choose from. Some have varying rules about links and content so read the terms of service and consider posting a few articles a week as part of your self promotion and SEO efforts.
There are loads of reasons to blog and plenty of free blog options out there. Whether you choose to do a free blog or host your own or do a combination of the two is up to you. Today’s post explores the pros and cons of each option. I choose to do a combination of these things for my own purposes mostly because in my early online days, I didn’t realise the benefits of having my own blog on my own domain and didn’t realise just how inexpensive it could be to do it on my own and be able to have just what I wanted.
The pros of free blogs include that there are no costs and that they usually have an easy interface or template for you to use so you don’t have to be at all technical to figure out how to use them.
On the con side, you have no control and they can be very simple so they may not have all the functionality you’re looking for.
With a free blog, there may be some advertising that you cannot control. With a blog on your own domain, you have much more earning potential and power over the layout of the site.
You can typically get a domain registered for $10 or less for a one year period and hosting is often less than $10 a month when you want a basic package that hosts a blog. Wordpress is the most popular and most versatile option and you can install it for free. Your own host might even have Wordpress built into your hosting control panel making it that much easier to get up and running quickly.
In terms of money making potential, blogs can definitely help you. Not only do they do great in search engines because of being continuously updated but they create viral marketing for you because people will link to you in their blogroll and on their site as well. Whether you’re planning to blog for profit or add a blog to your existing site to enhance search engine optimization, you can definitely benefit. If you’re not yet blogging or not yet using this to your full advantage, it’s definitely worth looking into.
