When you first set up a new website it’s natural to do all you can to make sure as many people as possible see it. Over time you learn that a small amount of targeted traffic is better than a large amount of visitors from all directions – many of whom don’t have any interest in your site.
But you can easily become a victim of your own success. When your efforts result in a steady stream of targeted traffic it’s all too easy to sit back and relax, watching that steady stream continuing to come in. That is fine, but why don’t you aim for the next level and try and find more streams of targeted traffic to add to it?
You probably already know that the more people you can get to visit your site who have an interest in what you want to sell, the more sales you will make. That much is obvious, and you’ll get a much higher conversion rate of visitors into sales than you will from a general audience, who mostly just sucks up your bandwidth each month.
So think about what other methods you can use to find more targeted traffic. Which advertising methods can you use to get good results? Can you do things for free which don’t take much effort to get up and running? Even if you have to tweak them or do a little regular work every now and again to keep them working, it’s worth it if you get a lot of visitors in return who are genuinely interested in what you do.
However successful you are at the moment, targeted traffic can get you to the next level of online success. All you need to do is sit down and work out how you are going to get there.
People love free stuff and there’s a huge online industry built on the internet user’s desire to win something or get something for nothing. Use the giveaway or contest to help you with several areas of online business. You can use this to your advantage in internet marketing in several ways.
A free report, a gadget, even something small like a gift card or a free book can help you in several ways including: increasing subscribers, generating traffic, building a mailing list and increasing your SEO.
You can do the above in several ways including asking people to write about you on their blog with a link or referring others to your site. They can also write in comments on your blog as well as do social bookmarking to tell others about your contests.You can even really utilise the contest entry by building a mailing list and starting to build an autoresponder series. Use names of contest entries to try to sell other products or services of yours (do be sure you offer an opt-out link.).
In terms of building a following and getting attention, the small investment you make in a giveaway can result in your making more money online overall.
