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Archive for the ‘split testing’ Category

Diversifying Your Online Marketing Strategies

Monday, June 29th, 2009
It has been mentioned before, but it bears repeating: the focus of any Online Marketing initiative is to increase traffic and convert that traffic to paying customers. Visitors can come to your website from a variety of sources. They can be driven by search engine rankings, and this is by far the most common way visitors [...]

Using Pop-Ups In Online Marketing

Friday, June 19th, 2009
The pop-up window can be annoying, especially if you visit a website and get hit with a half a dozen of them. But there’s a reason why so many internet marketers use pop-up windows on their website. They definitely have a place for many sites because they can work. The thing is to learn how to [...]

Using Split Testing To Improve Conversion Rates

Friday, May 29th, 2009
Is your pay per click or other advertising campaign as effective as it could be? Chances are, that it could always use some improvement. No one is at 100% conversion rate online so there is always room for opportunity to improve, but only if you can identify that opportunity and act upon it. That is where [...]