Making SEO Flow
We’re always being told how important it is to make sure we insert those all important keywords and phrases into our content, whether it’s for blogs, websites, or sales pages. But that’s where the usual advice stops.
It’s true that keywords are the equivalent of waving a flag at Google and saying ‘Hey! I’m over here!’ but you need to be able to make your words flow as well. If you don’t all you’ll get is a clumsy piece of writing chock full of keywords that is so hard to read you’ll only succeed in sending browsing surfers elsewhere.
Internet Marketing and SEO
Whenever you sit down to write some new copy, make a list of the keywords you want to use in that copy. They will be part of your SEO strategy. Think about what you want to say I usually think of this as the focus of the article, and it helps me to stay on track. Your future in internet marketing will be good if you master this area.
It’s important to get those keywords in there, but you want to be known as a competent writer as well – someone whose copy is always enjoyable to read. That’s the whole point of good search engine optimization; if you do it well, it shouldn’t even be noticeable. Unfortunately some people get so hung up on pleasing the search engines they forget to please their customers as well.
I’m not saying that SEO is unimportant – far from it. But it is just one piece of the jigsaw puzzle that is internet marketing, and if you’re concentrating on it to such an extent that you’re ignoring every other aspect of your marketing campaign, then the benefit you’ll get from it will be minimal anyway.
It’s all about balance, and it takes time and practice to achieve that. But keeping that one word – FLOW – in your vocabulary will help you establish good working patterns to stick to.
Make your SEO flow…
Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007
Tags: Google, Internet Marketing, Marketing Campaign, SEO
December 5th, 2007 at 1:39 am
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