Too Many Refunds?
Although some internet marketers are afraid of offering refunds, it’s the best route to take if you want to increase your sales, as you will be removing one of the biggest barriers to people ordering from you. But what do you do if you start receiving lots of requests for refunds for your products? If this happens, you need to look at any comments made by the people returning them.
If several people start saying the same thing
Perhaps the information was inaccurate, for example – then you have a specific area to look at.
If there are no clues to what the problem could be, it’s time to delve a little deeper. You can always ask each person to elaborate on why they need a refund, but closer inspection should give you some pointers. It may be that the price is simply set too high for the product. If it is an e-book, is it really too short? Is the information given out of date?
Always ask for a reason from the person returning the item for a refund if you can. You will always get one or two people who will return it because it just wasn’t the right thing for them, but if there is a genuine reason for the return you need to find out what it is.
If the product is yours then you can make any changes necessary, but if it was created by someone else and you are merely selling it in exchange for a commission, you will need to think carefully about whether you still want to sell it to other people.
You don’t want to become known for selling items that you know are substandard, just to try and make some extra cash. If you continue to get problems, perhaps it’s time to cut the product free and find a better replacement.
Sean Rasmussen
Internet Marketing Blog
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Tags: Affiliate Program, Internet, Internet Business, Internet Marketing, Marketing
