Internet Marketing Blog

There is no better way to attract the attention of new, existing and potential customers than by giving away some freebies. Ebooks are ideal for this purpose, as they can be worth their weight in gold if the information contained in them can benefit the reader in some way. They are also easy to send and can be written in a reasonably short space of time.

But they can benefit you in more ways than one too

If you’ve seen those marketers who are forever writing e-books and giving them all away for nothing, you would be forgiven for thinking they must be nuts. After all, they’re not earning a red cent on them are they?

Well… not directly, no.

But by encouraging the world and his wife to pass on that same e-book to anyone they want to, they are ensuring that their name and website address is passed along too. Not to mention any other affiliate links that might be in the text.

In this sense, giving away e-books for nothing can be one of the most effective forms of advertising there is – and you should think seriously about joining the ranks of marketers who are already doing it.

The e-books don’t need to be too long, but they do need to contain useful information. If they don’t say something different, or benefit the people reading them, then there is really no incentive to pass it along to share that information with others.

With time and practice you’ll be able to create freebies in no time, and pass them on to an ever increasing network of contacts that will be happy to pass them along to everyone they know as well.

Why pay for advertising when many of the free methods available – just like this one – work just as well, if not better, and keep working for months on end?

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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E-book ideas can be found all around us.  But good e-book ideas are a little harder to track down.  How do you know what makes a good seller?  How do you know you’re going to be writing something worthwhile that is going to make some sales for you? If you’re up for a spot of writing then you need to be up for a spot of research first.  Check out what’s currently selling in your area of expertise online.  What makes them so successful?  Most e-books have an angle on things that no other e-book has got; you need to be able to write something that’s unique and fills a gap in the marketplace. 

Certain subjects will always be popular

Think about making money online, working from home and making a second income in general.  But you still have to have a great idea and a new angle to make it work for you. People always love step by step guides that reveal lots of tips, tricks and tactics for succeeding where they might previously have failed.  Making it easy for people to give something a go and providing proof that it really can be done work well in virtually every single e-book you will read. If you have a niche you’re interested in explore it thoroughly and see if you can figure out what’s missing. 

Pay attention to what your current contacts and customers are telling you too.  But be aware that a gap in the market could mean someone’s already tried to sell something to that area and failed. There’s always room to publish another book on a subject that’s already been done to death, but you still need a good angle to make it fly.  Self-publishing means you could publish anything if you liked, but it’s wise to check there’ll be an audience for it first. 

Sean Rasmussen

Internet Marketing Blog

WealthCreationAffiliate.com © 2007 - 2008

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Ah, the personal side of internet marketing. Some people forget all about this, but it’s the ones who remember it – and make the most of it – who tend to experience the most success, the biggest pay checks and the biggest reputations as well.

What do I mean by giving a bit of yourself?

Well basically what I’m saying is that you should take a more personal stance towards your communications with your customers. People like to know that they’re dealing with a proper person online, and not a faceless company. If they get to know you – albeit over an internet connection – they will be far more likely to spend money with you. It’s also good to relate your experiences in whatever niche you are interested in. So if you have a website and a blog related to affiliate marketing, you might decide to reveal your experiences regarding the success (or lack of) that you’ve had with certain companies.

This can work really well as you can turn it into your advantage. If you’ve had a bad start with a scheme and then turned things around to end up making a lot of money with it, why not tell people about it? You could even write a revealing e-book which will ensure they don’t make the same mistakes as you, instead seeing almost instant success… In short making sure your customers get to know a little bit about you is just as important as making sure you know a lot about them. You’ll want to be professional and project the right image in that sense – no one wants to come across like a bumbling idiot who doesn’t know what they’re doing – but you should make every effort to connect with your customers and prospects as often as you can, so they will come to trust you.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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