Internet Marketing Blog

Article marketing is one of the best ways to get some long term promotion for no cost at all. While that makes it a great resource for newbies to internet businesses, it’s also a form of promotion that is heavily used by experienced marketers who recognize its long term potential for driving huge volumes of traffic to their websites.

Article marketing is really a numbers game when you look at the potential it has. The copy doesn’t need to be exceptionally long – in fact you’ll do better if it runs to around 500 or 600 words ideally, as that gives the reader something to get their teeth into without keeping them engaged for too long. You want to give them something worthwhile to read – not something that’s novel length.

Your details will be temptingly displayed in the resource box at the bottom of each piece, so you can expect to receive some traffic from each session of article marketing you indulge in.

Good Form Of Promotion

That’s the beauty of this form of promotion – you get to decide how many pieces you write, and how much traffic you want to get. If your article marketing ensures that each piece is well written, has a good resource box, has proper keywords, and is submitted to a number of good sites that enjoy a lot of traffic, then you can expect to get a better reward for sustained effort.

Make it a pact to write and submit a set number of pieces every week and see what results you get. If you double that number, you can expect to get double the traffic to your website, so you can see that article marketing and the success it brings you depends a great deal on how much effort you put in.

So – how successful do you want to be?

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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Whenever you visit any website about internet marketing, the one thing you are bound to read about is links. The more of them you can create between your own site and other related ones the better.But if you do this you might well be neglecting one area that it’s vital you get a good result in, and that’s building links within your website.

Search Engine Spiders

This is important because it makes it easier for the search engine spiders to find their way around your website. It’s your way of saying, ‘Hey look! My site has twenty pages (or however many it has) and here they all are!’ If you don’t give this message out by connecting all your pages together internally, there is a real chance that the spiders won’t see all your pages and only catalog those pages it finds.

Now this might not seem like a big deal, but think about it in more depth for a moment. Let’s say you have created a really excellent page on some aspect of internet marketing (assuming that’s the subject of your website) and you have filled it with properly researched and keyword information, as well as offering Google ads and other adverts for referral schemes and affiliated programs that you have a personal interest in.

Internal Links Make A Difference

If you don’t make it easy for the search engine spiders can’t find that page when they crawl your site, because you haven’t provided links to it from other pages, then there is a real possibility that the page won’t show up in search results whenever anyone looks up anything to do with internet marketing.

That’s how important internal link building is when you create new pages or develop the internal structure of your website. So make it a priority to get those links in place and watch the results.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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This can be something of an obsession with internet marketers of all shapes and sizes. It’s easy to understand why, because the search engine ranking of your site will strongly influence how well you do in the results whenever someone looks up a keyword or phrase which links to your website.While it is important to keep an eye on it to see how well your site is performing, it shouldn’t turn into something you end up checking twice a day every day. Your search engine ranking changes over time (hopefully for the better) and it does so as a result of what you do to change and develop your site – not as a result of you watching it like you would watch a plant that is starting to grow.

It’s good to develop routines when you start any new internet business, as routines help you to develop good habits and ensure that nothing important gets missed as part of your day to day progress. You can check various parts of your business and see how they are doing, and where some extra effort is required you can then look into how best to do that.

Keywords and finding your site

As you develop your business and learn more about keywords and how to make sure that people (and the robots and spiders that Google, Yahoo and others use) find your site, you should find that your website naturally starts to perform better. It takes time for any website to start figuring in the search engine rankings at all, let alone to perform well. No website gets to the coveted number one spot overnight, so be sure you don’t ask for too much when it comes to monitoring the progress of your site.

They say the best things in life are worth waiting for, and I think a higher search engine ranking definitely falls into that category.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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Too many or none at all? While there is no magic number it is a good idea to find two or three internet marketing blogs that you really enjoy, because they can help you on a day to day basis when you are developing your online business.

Why is this?

Why should you pay attention to what anyone else is saying when it comes to doing your own thing?

While you shouldn’t let any internet marketing blogs run the way you do things, they can be of enormous help when you are building your own knowledge of online business and how things work.

It could be said that they are of more use when you are a newbie, but that’s not necessarily the case. The internet marketing blogs you choose to read on a regular basis may change over time however, as your own needs and tastes change.

As a newbie you will probably be grateful for a certain level of more basic information and advice. As you progress in your own online career and your knowledge develops these initial sources of information may become too basic for you to get any more real enjoyment and knowledge from. So you will probably progress onto more advanced internet marketing blogs that will help you to negotiate the next stage of your career.

But how many should you be reading?

This is really a matter of personal choice, but as a general rule if keeping up to date with them all means you aren’t getting your own work done, then you’re probably reading too many. Two or three is about my limit – and if one ceases to become useful I replace it with something that appeals more to my level of knowledge at that stage.

There are plenty of internet marketing blogs out there – all you need to do is find the ones that will help you the most.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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If you know the answer to that one, then you’re an exceptionally well organised internet marketer. If like the rest of us you’re struggling to find an answer, then it’s time to figure out how much of the time you devote to your internet marketing activities is actually well spent.The best way to get your answer is to keep a blow by blow timetable for the next couple of weeks.

Write it all down – from the moment you sit down at your computer to the moment you switch it off again. What sites do you visit and why? How long do you spend checking your emails? How much time do you devote to promoting your products and/or services? How much time do you spend looking for new products to add to your current range?

Income From Internet Activities

You might be surprised – and shocked – by the amount of time you actually spend working towards your goal of building a substantial income from your internet activities. Chances are it’s much less than you think.

The first step towards becoming more efficient is to become more aware of how you are spending your time. Make a list of the activities you do that really move you towards a bigger income from selling products and services online, and try and spend the majority of your time on those activities. The more things you can automate the better. If you use an autoresponder, block out an afternoon each week to write four emails that can go out weekly for the next month, for example. They can then be loaded onto your autoresponder in advance and sent out at weekly intervals.

You might be like me and tend to overestimate how much time it takes you to do certain jobs; over time you will be able to plan your timetable much more efficiently as you get the hang of how you work. Just be sure to use the information you glean from your efforts to structure your days more profitably.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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Too many or none at all? While there is no magic number it is a good idea to find two or three internet marketing blogs that you really enjoy, because they can help you on a day to day basis when you are developing your online business.

Why is this?

Why should you pay attention to what anyone else is saying when it comes to doing your own thing? While you shouldn’t let any internet marketing blogs run the way you do things, they can be of enormous help when you are building your own knowledge of online business and how things work.

It could be said that they are of more use when you are a newbie, but that’s not necessarily the case. The internet marketing blogs you choose to read on a regular basis may change over time however, as your own needs and tastes change.

As a newbie you will probably be grateful for a certain level of more basic information and advice. As you progress in your own online career and your knowledge develops these initial sources of information may become too basic for you to get any more real enjoyment and knowledge from. So you will probably progress onto more advanced internet marketing blogs that will help you to negotiate the next stage of your career.

But how many should you be reading?

This is really a matter of personal choice, but as a general rule if keeping up to date with them all means you aren’t getting your own work done, then you’re probably reading too many. Two or three is about my limit – and if one ceases to become useful I replace it with something that appeals more to my level of knowledge at that stage.

There are plenty of internet marketing blogs out there – all you need to do is find the ones that will help you the most.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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I’m not talking about online, I’m talking about offline. Networking is an essential part of building a worthwhile internet business, because it leads you to all kinds of interesting people. But just as you don’t spend all the time sitting in your computer chair staring at your computer screen (you don’t, do you?) neither do a lot of other people. Actually getting out and meeting with other internet entrepreneurs at seminars, get togethers and all manner of other meetings can be a great learning experience, and a golden opportunity to get networking.

Meeting new people face to face can be difficult

When you think about it we’re used to getting to know people online – replying to emails, posting blog entries, replying to other peoples, and all manner of other things that don’t actually involve holding a conversation.

But there is one important thing to remember when it comes to networking face to face. We all have plenty of things in common as internet marketers. We’ve all surfed the same sites; we all rely on the same – or similar – methods of promoting our sites; we all experiment regularly with products, web pages, layouts and getting in touch with our customers, and we all know how we started out.

That is a lot of knowledge we can share through networking – and a lot of conversation starters as well.

Quite often the worst part of meeting anyone new is in trying to get a conversation started. That’s not exactly a problem if you visit an internet marketing convention because you know that everyone in the room has internet marketing in common. There is a huge array of subjects you can start talking about, and while you may not gel with everyone you will certainly be sure to click with some of the people you meet.

So get out and about more often and leave your computer at home for a change. Networking can help you in more ways than one.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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You could replace the word niches with challenges, because that also has a bearing on the subject of this blog entry. It’s sensible to start with what we know in internet marketing, but once we’ve been around the block a couple of times it’s also wise to start looking for fresh challenges.

You don’t have to dive into something you know nothing about, but think about exploring a topic you have an interest in yourself, but would like to know more about. Is there enough interest in it to warrant an internet marketing presence?

Try looking online to see if anyone else has built an internet marketing business around that topic already. What are they doing to earn money? Could you do the same? How would you vary your idea so you can tap into a previously ignored part of that market?

A subject for your internet marketing venture

Picking a subject you want to learn about yourself guarantees you’ll enjoy the research required to make this new internet marketing venture a success. You’ll be able to find out where like minded people tend to congregate online, and you’ll know how to find them as well. Incidentally, going to forums and participating in discussions can help you to identify new products and services that the market would be interested in buying.

Exploring new niches helps to keep you on your toes and enjoying all the benefits that internet marketing has to offer. It also makes you a more versatile marketer – able to meet the needs of more than one kind of customer. This will ultimately lead to more profits for you and an increased ability to recognise new markets and penetrate them with the right products for the right customers.

So think about finding yourself some new niches to explore. It’s the best route to making more money online.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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Owning an affiliate site can be the key to big profits online. With proper care and attention you can find a range of products and services relating to a single interest, get your referral links in place, write some worthwhile content and put the whole thing together to start gaining traffic from lots of different sources.

What is the Problem?

The problem is, once your affiliate site becomes successful, it can fall victim to what made it a success in the first place.

You see, as you continue to develop your affiliate site you will come across other products you want to promote. They may complement the subject of your site, or alternatively they could start to go off topic a little. Not much, but enough to warrant another page on your site to deal with that topic.

And then off you go to find more products on that topic alone. Before you know it your affiliate site is getting rather too unwieldy to handle.

What’s the solution?

As soon as you notice your website is starting to split off into sub-divisions of the main topic, it’s worth starting to think about creating another website to deal purely with that. Because it is still related to your first website you can still link one to the other and benefit from the traffic you are already getting.

This is worth bearing in mind even while you have just one affiliate site to concentrate on. Watch for subjects that might be worth their own website, and think about how you could exploit them and build on the audience you already have. If you have built an email list of subscribers you can let them know about your spin off venture the moment it is launched… so you should even see visitors and sales very early into its new life.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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Affiliate marketing offers a great way to make some money online. You can start off as small as you like and gradually build your range of products to suit the needs of the markets you are interested in. But there is a danger in affiliate marketing that you can get bogged down with maintaining one avenue of income and not get around to creating any others. That’s a shame, because income streams are the lifeblood of affiliate marketing, where you can literally have as many as you like to meet your needs.

It makes sense to perfect your first affiliate marketing income stream and ensure that it’s fairly self sufficient before turning your attention elsewhere, but once it is doing its job you should make a point of sitting down and creating a plan of what you did and how you achieved it.

You can then use this plan as a blueprint for building your second and subsequent income streams in your affiliate marketing career.

That’s not to say you cannot learn and develop of course

What works for one product or service may not work as well for another, in which case it’s a good idea to sit down and analyse what changes need to be made. As long as you recognise them and learn from each new experience, your affiliate marketing career can continue unabated.

In general though you should know what works and what doesn’t after a while. The best rule is to build one new stream at a time, so that you can ensure it is set up properly and will perform well right from the start. Once you get used to doing that you’ll be able to avoid the problem of setting up several new ventures all at once and not doing what’s necessary to make any of them succeed.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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