Internet Marketing Blog

If you know the answer to that one, then you’re an exceptionally well organised internet marketer.

If like the rest of us and you’re struggling to find an answer, then it’s time to figure out how much of the time you devote to your internet marketing activities is actually well spent.

The best way to get your answer is to keep a blow by blow timetable for the next couple of weeks. Write it all down – from the moment you sit down at your computer to the moment you switch it off again.

• What sites do you visit and why?
• Do you ‘tweak’ your Google Adwords too much?
• How long do you spend checking your emails?
• How many hours a week do you spend on SEO?
• How much time do you devote to promoting your internet products and/or services?
• How much time do you spend looking for new products to add to your current range?

Income From Internet Activities

You might be surprised – and shocked – by the amount of time you actually spend working towards your goal of building a substantial income from your internet activities. Chances are it’s much less than you think. Building an internet business requires discipline.

The first step towards becoming more efficient is to become more aware of how you are spending your time. Make a list of the activities you do that really move you towards a bigger income from selling products and services online, and try and spend the majority of your time on those activities. The more things you can automate the better. If you use an autoresponder, block out an afternoon each week to write four emails that can go out weekly for the next month, for example. They can then be loaded onto your autoresponder in advance and sent out at weekly intervals.

You might be like me and tend to overestimate how much time it takes you to do certain jobs; over time you will be able to plan your timetable much more efficiently as you get the hang of how you work. Just be sure to use the information you gain from your efforts to structure your days more profitably.

More efficient marketing means more rewards for you and your internet business.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007

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When was the last time you did anything different in your internet marketing life?

When did you last think, ‘Hey, let’s try an experiment to see if that idea I thought of last week would actually bring in more sales.’ When was the last time you added a different way of advertising to your usual promotional mix?

We tend to get stuck in a rut so easily that we barely notice it’s happened until long after the event itself. But staying fresh is half the battle in making sure we can earn the biggest amounts from our internet marketing efforts.

The problem isn’t even so much that we get stuck in that rut, it’s that we can’t see that we’ve stopped while everything else is still moving. In short, it’s easy to get left behind… and when we finally realise we’re lingering in other people’s dust, it takes some time to even catch up again, let alone overtake them.

The World Of Internet Marketing

Some people stare themselves blind on search engines and SEO. There’s more to it than that. I make a point of spending a few moments every day or so just surfing any interesting sites that are related to my work. I’m probably not much different to you - I subscribe to a few good email newsletters that are related to the world of internet marketing, in the hope that I’ll learn a thing or two every now and again that I can apply to my own business.

Make sure you keep that fresh input of ideas and information coming in – it helps to prevent ‘rut’ syndrome and keeps your brain active. That in itself should give you some ideas to experiment with, but always make sure you continue to push the boundaries of what you are doing, and try new methods and ideas of making a little more (or a lot more) cash from your efforts.

Even if you can only come up with one new idea every day, and only one of those ideas works each week, that’s fifty-two new ideas every year that you can set to work to improve what you’re doing and earn more money from.

Experiment a bit more with internet marketing.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007

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A popular practice among internet marketers is to use free articles sent to online article directories to generate traffic and sales for their products. This is also an internet marketing tactic used by Wealth Creation Affiliate and the associated affiliate program to gain exposure on Google, Yahoo and MSN. This all ties in with our SEO.

Arguably the most important part of these articles is the resource box at the bottom, which contains a link to the website or product that needs traffic. But for that to be of any use, people need to get that far in the first place.

For that to happen, you need to make sure you have a good title for your article. Don’t forget any articles you write will be competing with thousands of others, so you need to make a real effort to grab as many readers as you can. Internet Marketing can be very competitive.

Article Headlines Are Important

Practical features in your Article Headlines that can be of immediate benefit to the reader are a good bet, as are any ‘top tip’ style pieces. ‘5 Top Tips On Getting More Traffic’, for example would be better than ‘Good Ideas for Traffic Generation’.

Of course the content is just as important; it’s got to be able to deliver what the headline promises. But the more people you can grab with that title the better. I’d go as far to say you should spend almost as long working on an outstanding title as you should on the article itself.

The same applies to any articles or content you write. General articles for your website, copy for your marketing newsletter and even email titles all need to be tempting enough to entice people in to find out more. Think about how many websites are out there, and how many emails get sent every single day (that’s got to be in the billions, surely). That’s a heck of a lot of competition.

There is some good news though. Many Internet Marketing Experts make do with average standards. Don’t settle for second best. Stand out and be unique.

Do you want to up that to excellent standards? I thought so.

Practice your article headlines…

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007

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We’re always being told how important it is to make sure we insert those all important keywords and phrases into our content, whether it’s for blogs, websites, or sales pages. But that’s where the usual advice stops.

It’s true that keywords are the equivalent of waving a flag at Google and saying ‘Hey! I’m over here!’ but you need to be able to make your words flow as well. If you don’t all you’ll get is a clumsy piece of writing chock full of keywords that is so hard to read you’ll only succeed in sending browsing surfers elsewhere.

Internet Marketing and SEO

Whenever you sit down to write some new copy, make a list of the keywords you want to use in that copy. They will be part of your SEO strategy. Think about what you want to say I usually think of this as the focus of the article, and it helps me to stay on track. Your future in internet marketing will be good if you master this area.

It’s important to get those keywords in there, but you want to be known as a competent writer as well – someone whose copy is always enjoyable to read. That’s the whole point of good search engine optimization; if you do it well, it shouldn’t even be noticeable. Unfortunately some people get so hung up on pleasing the search engines they forget to please their customers as well.

I’m not saying that SEO is unimportant – far from it. But it is just one piece of the jigsaw puzzle that is internet marketing, and if you’re concentrating on it to such an extent that you’re ignoring every other aspect of your marketing campaign, then the benefit you’ll get from it will be minimal anyway.

It’s all about balance, and it takes time and practice to achieve that. But keeping that one word – FLOW – in your vocabulary will help you establish good working patterns to stick to.

Make your SEO flow…

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007

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