Internet Marketing Blog

Article marketing is one of the best ways to get some long term promotion for no cost at all. While that makes it a great resource for newbies to internet businesses, it’s also a form of promotion that is heavily used by experienced marketers who recognize its long term potential for driving huge volumes of traffic to their websites.

Article marketing is really a numbers game when you look at the potential it has. The copy doesn’t need to be exceptionally long – in fact you’ll do better if it runs to around 500 or 600 words ideally, as that gives the reader something to get their teeth into without keeping them engaged for too long. You want to give them something worthwhile to read – not something that’s novel length.

Your details will be temptingly displayed in the resource box at the bottom of each piece, so you can expect to receive some traffic from each session of article marketing you indulge in.

Good Form Of Promotion

That’s the beauty of this form of promotion – you get to decide how many pieces you write, and how much traffic you want to get. If your article marketing ensures that each piece is well written, has a good resource box, has proper keywords, and is submitted to a number of good sites that enjoy a lot of traffic, then you can expect to get a better reward for sustained effort.

Make it a pact to write and submit a set number of pieces every week and see what results you get. If you double that number, you can expect to get double the traffic to your website, so you can see that article marketing and the success it brings you depends a great deal on how much effort you put in.

So – how successful do you want to be?

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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You could replace the word niches with challenges, because that also has a bearing on the subject of this blog entry. It’s sensible to start with what we know in internet marketing, but once we’ve been around the block a couple of times it’s also wise to start looking for fresh challenges.

You don’t have to dive into something you know nothing about, but think about exploring a topic you have an interest in yourself, but would like to know more about. Is there enough interest in it to warrant an internet marketing presence?

Try looking online to see if anyone else has built an internet marketing business around that topic already. What are they doing to earn money? Could you do the same? How would you vary your idea so you can tap into a previously ignored part of that market?

A subject for your internet marketing venture

Picking a subject you want to learn about yourself guarantees you’ll enjoy the research required to make this new internet marketing venture a success. You’ll be able to find out where like minded people tend to congregate online, and you’ll know how to find them as well. Incidentally, going to forums and participating in discussions can help you to identify new products and services that the market would be interested in buying.

Exploring new niches helps to keep you on your toes and enjoying all the benefits that internet marketing has to offer. It also makes you a more versatile marketer – able to meet the needs of more than one kind of customer. This will ultimately lead to more profits for you and an increased ability to recognise new markets and penetrate them with the right products for the right customers.

So think about finding yourself some new niches to explore. It’s the best route to making more money online.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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Owning an affiliate site can be the key to big profits online. With proper care and attention you can find a range of products and services relating to a single interest, get your referral links in place, write some worthwhile content and put the whole thing together to start gaining traffic from lots of different sources.

What is the Problem?

The problem is, once your affiliate site becomes successful, it can fall victim to what made it a success in the first place.

You see, as you continue to develop your affiliate site you will come across other products you want to promote. They may complement the subject of your site, or alternatively they could start to go off topic a little. Not much, but enough to warrant another page on your site to deal with that topic.

And then off you go to find more products on that topic alone. Before you know it your affiliate site is getting rather too unwieldy to handle.

What’s the solution?

As soon as you notice your website is starting to split off into sub-divisions of the main topic, it’s worth starting to think about creating another website to deal purely with that. Because it is still related to your first website you can still link one to the other and benefit from the traffic you are already getting.

This is worth bearing in mind even while you have just one affiliate site to concentrate on. Watch for subjects that might be worth their own website, and think about how you could exploit them and build on the audience you already have. If you have built an email list of subscribers you can let them know about your spin off venture the moment it is launched… so you should even see visitors and sales very early into its new life.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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How many is too many? Can there ever be too many?

We’re talking about affiliate products here and whether there is any ‘right number’ that you should be promoting to get the best results for your business.

There is no perfect number

In truth there is no magic number; everyone is different, with different needs, aims and goals to shoot for. You may be happy with a dozen different items to promote, while others would shudder at the thought of having less than a hundred items at the very least. You’re probably worrying now if you’ve only got two or three items on the go, but you really shouldn’t. Affiliate products work differently for everyone and what one sees as overkill is just right for another. The key is in how well you are managing what you have.

It’s always good to have a range of affiliate products that complement each other, as this can give you an excellent opportunity to achieve add on sales that you wouldn’t otherwise be able to get. This is perhaps a key point to remember when you are considering whether your promotions are all earning their place in your overall strategy. Those that complement each other are usually somewhat easier to make sales from than the ones that stand out simply because they don’t really fit with the rest of your plan.

If you only have two or three affiliate products that you are currently promoting, you may be missing out on a trick in this respect. Try expanding your repertoire a little by looking for other complementary items that will round out what you are already having some success with. In short, if you are earning what you want to be earning from your marketing, then you have the right number of affiliate products. If you aren’t, you need to be looking for some more.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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Don’t fix it? Isn’t that how the saying goes? Question is, does it apply to internet marketing? The problem is that the online world is moving faster than most of us can keep up with. Internet marketing is much the same. If you are currently promoting a particular affiliate scheme or product and it’s selling well, there is no guarantee it will continue to remain that way. New products and affiliate items are coming out all the time, ready to knock your success reeling.

That’s why you need to be on your toes and alert at all times

Even when your internet marketing efforts are paying off big time. Things can change so quickly that what works today may not work so well tomorrow.

Of course some things will probably always be popular, and the same goes for some long established websites that many of us use to raise awareness of our internet marketing ventures. But that doesn’t mean we should sit back and stop searching for the next big thing.

The danger with the online world is that it’s very easy to get comfortable with what we know, and settle into our own little corner where we’re familiar with all the knowledge we have and all the sites we know, not to mention all the ways we currently have of making money.

But why settle when there is so much more out there?

With one eye on what we’re already doing, we should all make more effort to look at what everyone else is doing; look for new horizons and goals to reach, and new areas of internet marketing to explore.

If we don’t there is a danger we’ll become narrow minded and forget why we ever went into internet marketing in the first place – which no doubt had something to do with wanting our own freedom.

Once you have that freedom, why not make the most of it.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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If there is one thing that’s true about internet marketing, it’s the fact that there are more opportunities out there than you could shake a stick at. It’s probably not surprising then that after a while you can feel a bit jaded and start to become a little doubting of all the new opportunities that come along. They say there’s nothing new under the sun – but is there really anything new in internet marketing?

It can certainly be tricky to sort the wheat from the chaff, but it’s worth keeping an open mind because if you don’t you could miss out on something that might change your own internet marketing business for the better. You should particularly sit up and take notice when you see any e-book, product, software item or anything else that concerns a subject with which you are interested (assuming your business is based around a specific theme or topic that is). It could become a worthwhile addition to your internet marketing venture.

The point is that it’s very easy to become complacent

What we should all be doing is taking the time to carefully evaluate anything which seems to fit well with our own business objectives, to see whether it could be something our current customers may be interested in as well.

It’s understandable to become very critical of anything new – hardly even giving it a second glance on occasion – but if we let ourselves become too cynical we risk missing out on some of the biggest and best internet marketing products we might ever be able to lay our hands on.

So ask yourself, how open minded are you really?

Not quite enough perhaps? Even if you are successful at the moment, that doesn’t exclude you from the topic. After all, if you’re successful you either stay that way, or you don’t.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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Every successful person in life has goals. That holds true for all walks of life – not just internet marketing. But internet marketing is such a broad area to get involved in that goals are almost a necessity to keep you going in the right direction.

Let’s face it

There is so much to see and do online, you could come up with a thousand goals and still not scratch the surface of everything you’d like to achieve in your business.

So we need to find a way to actually limit the number of active goals we have at any one time. If we don’t we are liable to get so bogged down trying to keep up with them all, we risk not achieving anything.

The number you should choose depends on how big each goal actually is. After all, if one of your goals is to create and develop your own website next year, that’s a pretty big goal to have. By the time you break it down into several achievable bite sized parts it will be enough to keep you going for quite some time. Anything else would be a distraction.

But if your main goal is to write a couple of promotional articles each week to raise awareness of your business, that won’t take too much time to achieve. It’s a case of keeping up the effort. So you’d benefit from having one or two more goals in this situation.

In short you need to consider what each goal or ambition involves, so that you can develop a plan of action to achieve it. By doing this you will ensure that you don’t have unrealistic expectations, which can only lead to disappointment.

So don’t make the mistake of assuming that more goals are better than just one or two – it really is size that matters in this case.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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When it comes to internet marketing there is no rule book which tells you exactly what will work and what doesn’t. People share their knowledge, it’s true, but even then what works for one person might fail miserably for someone else.So don’t take it too hard when something fails. It’s perfectly normal to be disappointed when something doesn’t go the way you’d hoped – when you miss out on a sale you thought was in the bag, or when those articles don’t convert into the huge stream of traffic you thought you might get.

The key point to remember is to try and learn from each setback you experience. No one achieves success online without having some failures along the way; you just need to learn how to deal with them when they happen.

It might sound corny but it really is true

You can turn each and every setback into a huge leap forward if you just stop long enough to see what lesson it holds for you.

That’s why it’s advisable to act instead of react. Try to hold back from doing the first thing that comes into your mind after the setback occurs. That’s usually easy, as it’s often something along the lines of jacking in your internet business altogether because you knew it would never work.

Give yourself time to calm down and come back to earth again. Then you can look at what happened and see why it failed. By giving things some time you will be able to figure out a plan of action that will carry you forward with fresh knowledge and more chance of success.

Can you see now how you can turn each and every setback into a new form of power and motion which will carry you onwards to new heights? I think you can.

Just keep this in mind the next time something goes wrong, as it inevitably will. This is real life and real business, after all.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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We tread a very fine line when we’re marketing our wares online. No one likes to feel as though they’re being pushed into anything, and even when we’re sitting in the comfort of our own homes browsing the internet, it can sometimes feel as if we’re being sold to over and over again.

Of course we want to make sales if we are marketing our own (or other peoples) products, but we don’t want to annoy people in the process. We want them to remember us for the right reasons and come back and spend some more money with us in the future.

So how on earth do we achieve that precarious balance?

How do we sell without selling? Perhaps the answer can be seen in some of the best blogs the internet has to offer. The most popular blogs are invariably those where the writer has a real interest in what they are writing. Slowly their audience builds until they become a real authority on their chosen subject.

At that point, if they want to monetize their blog they could do so quite easily without being at all pushy. It would simply be a matter of integrating some Google ads in there, plus a couple of referrals to relevant sites or products that they know their readership would probably go and find elsewhere anyway.

There are certainly plenty of bloggers who start their blog purely as a means to make money. But are they more successful – or pushier – than those where the subject comes first?

I suspect the best blogs are those where preparation meets opportunity – in short, the love of a subject and the interest in it meets with the knowledge of how to make that pay the writer in the process.

In my opinion, if you need to be pushy to try and make some sales, you’re missing out on something vital somewhere.

Sean Rasmussen
Internet Marketing Blog
WealthCreationAffiliate.com © 2007 - 2008

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